A unique platform of Hip Hop culture transformed into wearable art that makes a statement and difference in musicians lives. A platform that embraces producers, artists and songwriters displaying their visions and expressions. As a multi platinum award winning music producer, Ron "Amen - Ra" Lawrence created the apparel company to express, inspire, and commit to the urban culture. It is the drive and passion of this music enthusiast who represents Hip Hop, R & B and Pop Culture delivering high quality products to the fashion and apparel industry